22 February 2011, Sandton Convention Centre, Johannesburg

Welcome to Meetings Africa’s second Association Day.

In 2010 we hosted our very first Association Day workshop, which was targeted at associations based mainly in South Africa. From the deliberations and the feedback received from this workshop, it became very apparent that this was a very necessary platform for the associations industry.

In 2011 we aim to have a bigger and more interactive as well as more relevant Association Day workshop aimed at giving associations executives across the African Continent an opportunity to exchange knowledge and learnings on pertinent association issues whilst also sharing knowledge and networking with their international counterparts.

The theme for the day is “Stand Up and be Heard”. Throughout the day, attendees will be encouraged to share opportunities and experiences, to discuss what has worked and to ask questions and suggest different viewpoints.

The focus of the day will be on Best Practices in Association Management and the format of the day will be a very interactive and practical work session during which we will examine best practices critical strategies, tactics that will move your association’s performance to new heights.

Topics to be addressed include:

1. Leadership, Management and Success Strategies
   • How to keep your association relevant in order to retain and attract members;
   • How to influence, engage and inspire members;
   • Provide effective board leadership development; and strengthen the performance of volunteers, staff and other stakeholders.
   • How to master the business of running a self- sustaining association and which technology tools and social media can give your organization an advantage.
2. 7 Measures of Success: What Remarkable Associations Do That Others Don’t
   • How to run your association in the best possible way based on the bestselling book summarizing 15 years of research in the field.
   • The 7 Measures for discussion include:
     1. A Customer Service Culture;
     2. Alignment of Products and Services with Mission;
     3. Data-Driven Strategies;
     4. Dialogue and Engagement;
     5. CEO as a Broker of Ideas;
     6. Organizational Adaptability; and
     7. Alliance Building.
3. A case study sharing from an Association
   
   
4. Financial Management
   • How to become financially sustainable by generating membership revenue, non-dues revenue and fundraising by diversifying members and stakeholders involved in your association. Some of the recommendations include:
     • Diverse membership including business partners at higher dues rates;
     • Business partner sponsorships;
     • Marketing the association and its events such as conferences and trade shows so that they are more profitable;
     • Professional and trade certification programs;
     • Web site advertising & online publication advertising; and more.

The day will conclude with the official Meetings Africa Welcome Networking function, where delegates will have the opportunity to meet and network with other international associations and relevant suppliers within the industry.

Besides the above excellent programme, delegates will also have the opportunity to attend Meetings Africa as hosted buyers. Meetings Africa is the highlight of the business tourism calendar in Africa. It brings together conference and event venues, incentive travel destinations and various other industry products & services in a one-stop event that puts you in touch with the who’s who of the travel and tourism industry in Africa.

For more information about Meetings Africa and Association Day, contact us at associationday@meetings-africa.co.za.

Apply now to attend.

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Contact

Nomi Zungu
Brand Activation
Phone: +27 11 709 6779
E-mail: associationday@meetings-africa.co.za